'There - you see there, Johnny? The women in the television show - the clothes change, based on who's watchin' the program. It tilts, from my angle, to yours. An overlay, so they get the most bang for their buck - direct advertising to each individual, the same show, shown from different angles.'
'Well, yea, Sal, they gotta increase their profits somehow and this allows more buyers, more advertisers investin.''
'But not the doormats. The doormats never change, not even seasonally. Zoom in.'
He narrowed his gaze and the television zoomed in to the mat on the foyer entryway. 'What's them patterns, Sal?'
'A message. A very specific message.'